Cookie Policy
Last updated 18 October 2026
Who we are. Acts Direct is run by Ultimate Image Limited, a company registered in England and Wales (number 12602498), registered office Danum House, 6a South Parade, Doncaster, DN1 2DY. ICO registration ZB296377. Contact: data@acts.direct.
What this covers. Cookies and similar technology (such as local storage and pixels) that store or read information on your device.
Always on (strictly necessary; no consent needed)
| Name | Provider | Purpose | How long |
|---|---|---|---|
| Sign-in cookies (accessToken, refreshToken) | Acts Direct | Keeps you signed in | Until you sign out (at most 1 year) |
| cart, theme (local storage) | Acts Direct | Remembers your basket and light/dark choice | Until you clear it |
| cookie_consent (local storage) | Acts Direct | Remembers your cookie choice | We ask again after 12 months |
| ad_device (local storage) | Acts Direct | A random code that stops the same device posting a review twice | Until you clear it |
| __stripe_mid, __stripe_sid | Stripe | Payment security and fraud prevention (payment pages only) | 1 year / 30 minutes |
| Cloudflare Turnstile | Cloudflare | Checks forms are filled in by people, not bots | Not stored after the check |
| Error reporting | Sentry | Tells us when a page breaks | Not stored on your device |
Only if you say yes
| Name | Provider | Purpose | How long |
|---|---|---|---|
| _ga, _ga_[ID] | Google (Google Analytics) | Analytics: counts visits and pages used so we can improve the site. We have switched off Google's advertising features. | 12 months |
| _fbp, _fbc | Meta (Meta Pixel) | Marketing: tells Meta which of our pages you visit, so we can measure our Facebook and Instagram adverts and show them to people who have visited us | 90 days |
Google and Meta. Google acts for us when it processes Google Analytics data. For the information the Meta Pixel collects and sends, we and Meta Platforms Ireland Limited are joint controllers. Meta is responsible for what it does with that information once it has it, including using it for its own purposes (Meta's Privacy Policy). Google LLC and Meta Platforms, Inc. are in the USA. Both are certified under the UK Extension to the EU-US Data Privacy Framework (the "UK-US data bridge"), which the UK recognises as giving adequate protection.
Changing your mind. Use "Cookie settings" at the bottom of any page, or the button below. Choosing No turns the tool off straight away and deletes its cookies from our site. It does not affect what was collected before. Cookies Google or Meta hold on their own sites can be controlled in your Google and Facebook settings or in your browser.
Videos, tours and maps. These providers may set cookies when the page loads.
More. Our Privacy Policy explains how we use personal information and your rights.